CEO Makes Repeated Purchases Totaling Over £555,000 at TruFin PLC

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TruFin PLC (TRU:LN) is a UK-based holding company focused on growth-oriented technology businesses in niche financial markets. Its main operating subsidiaries provide early payment solutions (Oxygen) and invoice finance services (Satago). The company is listed on the London Stock Exchange’s AIM market. As of late September 2026, TruFin has a market capitalisation of approximately £52 million.

Recent Insider Trades

Insider activity at TruFin was notably positive throughout the second half of September 2026, with Chief Executive Officer James Andrew Gerald van den Bergh making multiple open-market purchases of ordinary shares over several days. The combined purchases totalled approximately £416,500:

  • September 17: 50,000 shares at 93.5p for approximately £46,750

  • September 18: 100,000 shares at 94.8p for approximately £94,800

  • September 22: 173,629 shares at an average of ~99.1p for approximately £172,000

  • September 23: 30,000 shares at an average of ~97.57p for approximately £29,270

  • September 24: 25,000 shares at 98p for approximately £24,500

  • September 28: 50,000 shares at an average of ~98.3p for approximately £49,150

The sustained buying by CEO James van den Bergh across multiple trading days, involving a meaningful personal investment relative to the company’s market capitalisation, signals strong personal conviction in TruFin’s strategy and current valuation.

Related Company News

On 17 September 2026, TruFin reported interim results for the six months ended 30 June 2026. Gross revenue rose 11% to £5.9 million and net revenue increased 17% to £5.3 million. Adjusted EBITDA turned positive at £0.5 million. Both Oxygen and Satago delivered growth, with Satago reaching EBITDA profitability ahead of schedule.

Earlier in the year the company completed the disposal of Playstack and returned substantial capital to shareholders via a tender offer (approximately £56.8 million) and a special dividend (approximately £22.5 million). Management has indicated the group is trading in line with expectations and targets full-year profitability in 2027.

The CEO’s series of purchases began around the time of the interim results announcement and continued in the following days.

Overall, the repeated open-market purchases by the CEO totalling over £555,000 represent a strong positive signal, reflecting high internal confidence in TruFin’s remaining businesses and longer-term prospects following the capital return and improved interim performance.