A Bold Insider Buy at Dollarama Signals Strong CEO Confidence

Dollarama Inc. (DOL:CN) stands as Canada’s largest dollar-store chain, operating over 1,400 locations nationwide and dominating the low-price retail segment since 2009. Headquartered in Mount Royal, Quebec, the company has built a resilient value retail model, offering quality products for five dollars or less. With Ontario housing the most stores, Dollaram continues to strengthen its national footprint while pursuing international growth.

Insider Buying Activity

In a clear vote of confidence, President and CEO Neil George Rossy made a series of open-market purchases in October 2025 totaling around CAD 10 million. On October 10, Rossy acquired 56,426 shares at an average price near CAD 175, followed by another 3,000 shares on October 14. These transactions lifted his direct holdings to approximately 1.48 million shares, underscoring his belief in Dollarama’s sustained expansion and financial momentum. 

Having been with the company since its inception in 1992 and serving as CEO since 2016, Rossy’s deep understanding of operations and strategy lends significant weight to his investment decision.

Financial Performance and Strategic Outlook

Dollarama’s fiscal Q2 2026 results reinforced its strong operational trajectory. Sales rose 10.3% year-over-year to $1.72 billion, while comparable-store sales climbed 4.9% on top of last year’s 4.7% growth. EBITDA grew 12.2% to $588.5 million, maintaining an industry-leading 34.1% margin. Net earnings advanced 12.4% to $321.5 million, with diluted EPS up 13.7% to $1.16.

Strategically, Dollarama’s acquisition of Australia’s largest discount retailer, The Reject Shop, marks a major milestone in its global expansion. This move, coupled with Dollarcity’s first store launch in Mexico, diversifies revenue streams and reduces domestic concentration risk.

Why the Insider Buy Matters

Rossy’s multi-million-dollar purchase not only aligns leadership with shareholders but also highlights confidence in Dollarama’s evolving global footprint and resilient value proposition, a strong signal amid expanding markets and sustained profitability.